IJSRP, Volume 7, Issue 5, May 2017 Edition [ISSN 2250-3153]
Enos Bernabas Anene Jomo, Margaret Oloko, George Orwa
The objective of the study was to establish determinants for the profitability margins at Kenya Airlines in the aviation industry. The study objective of the study was to establish the extent of which innovation and knowledge had on profitability level. The Kenya airlines over period of time from the year 2007 have experienced low profitability margins causing shareholders loss on their wealth, it further resulted to low pricing and devaluing of the Kenya Airlines wealth capital accumulation and the losses resulted to retrenchment of workers/employees and low GDP growth contribution.