Abstract: This paper aims to develop a model of the recently introduced concept of employee well-being for front-line employees in the hotel industry. By introducing the concept of employee well-being for the hotel industry, this article proposes that employee well-being is more likely to be sustainable when employee burnout is low for front-line employees who are supposed to manage their emotions in front of customers. These employees are called as ‘emotional labour’. Also the mediating effect of burnout to the relationship between emotional labour and employee well-being is considered in this article. The stress theory and conservation of resources theory are used to justify the relationships between emotional labour and employee well-being, and emotional labour and burnout. Role identification and social sharing of emotions are proposed as moderators when developing this model.