International Journal of Scientific and Research Publications

IJSRP, Volume 6, Issue 5, May 2016 Edition [ISSN 2250-3153]


Performance of HUL Shakti Ammas in Anantapur District
      Dr. V. Bhargavi Reddy, Dr. N. Sree Rajani, Ms. A. Parvathi
Abstract: For empowering the rural poor the corporate enterprise like HUL approximates it self to the use of bottom of the pyramid marketing. This paper focuses mainly upon the working of this model called project shakti, its pre requisites & problems and its operational view& How is the performance of shakti entreprenures in anantapur district.

Reference this Research Paper (copy & paste below code):

Dr. V. Bhargavi Reddy, Dr. N. Sree Rajani, Ms. A. Parvathi (2018); Performance of HUL Shakti Ammas in Anantapur District; Int J Sci Res Publ 6(5) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0516.php?rp=P535370
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