IJSRP, Volume 5, Issue 3, March 2015 Edition [ISSN 2250-3153]
Prof. RNDr. Michal Gregus
There is no doubt that social and mobile technologies are profoundly changing consumers' shopping habits and expectations, and the pace of change is impressive. Even in a struggling economy, online shopping in 2011 grew 15% over the previous year. Retail giant Amazon sold $1B through its e-commerce site and mobile applications in 2010, and that figure was forecasted to double in 2011.