International Journal of Scientific and Research Publications

IJSRP, Volume 5, Issue 3, March 2015 Edition [ISSN 2250-3153]


Digitalization: The impact on traditional retail and the future model of multichannel
      Prof. RNDr. Michal Gregus
Abstract: There is no doubt that social and mobile technologies are profoundly changing consumers' shopping habits and expectations, and the pace of change is impressive. Even in a struggling economy, online shopping in 2011 grew 15% over the previous year. Retail giant Amazon sold $1B through its e-commerce site and mobile applications in 2010, and that figure was forecasted to double in 2011.

Reference this Research Paper (copy & paste below code):

Prof. RNDr. Michal Gregus (2018); Digitalization: The impact on traditional retail and the future model of multichannel; Int J Sci Res Publ 5(3) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0315.php?rp=P393808
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