International Journal of Scientific and Research Publications

IJSRP, Volume 5, Issue 3, March 2015 Edition [ISSN 2250-3153]


Mall Management: An analysis of customer footfall patterns in Shopping Malls in India
      Dr Mamta Mohan, Kavita Tandon
Abstract: Mall management is a multifaceted and more complex business proposition. Mall culture is viewed as a significant change in the lifestyle of Indians. Malls have completely redefined the shopping experience. These malls have hoped to capitalize on teeming crowd, but it did not materialize, as per (Malls in India report, 2014) about 90% of the Malls are struggling to sustain. Today the deserted mall buildings e.g. Star City Mall, DLF Promenade are leased out to corporate offices and banquet halls owners.

Reference this Research Paper (copy & paste below code):

Dr Mamta Mohan, Kavita Tandon (2018); Mall Management: An analysis of customer footfall patterns in Shopping Malls in India; Int J Sci Res Publ 5(3) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0315.php?rp=P393772
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