The products and services offered by banks are very similar. The differentiator is the level of service quality. Many studies have been conducted to explore the impact of service quality on customer satisfaction in retail banking. However; it finds fewer studiesconducted to identify the impact of Human Related and Non-Human Related Factors of perceived service quality on customer satisfaction with special reference to rural economic contexts. Alongside the research context briefed, the key purpose of this study was to examinehow perceived service quality factorsimpact on Customer Satisfaction. Data was collected through a sample of 210 respondents from Puttlam District.
H.M.G.Y.J.Hennayake (2017); Impact of Service Quality on Customer Satisfaction of Public Sector Commercial Banks: A Study on Rural Economic Context;
Int J Sci Res Publ 7(2) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0217.php?rp=P626193