IJSRP, Volume 5, Issue 12, December 2015 Edition [ISSN 2250-3153]
Nurfaidah, Osman Lewangka, Indrianty Sudirman, Hamid Habbe
Provide a consistent basis to the customer satisfaction can make customers become loyal to Culinary Services Industry in Makassar. Customer Loyalty attitude to Culinary Services Industry in Makassar will be very helpful in the restaurant business and a restaurant in the culinary service industry to be able to survive in a competitive business because the customers are the source of income of culinary services industry in the city of Makassar. Relationship marketing is a marketing strategy that can be used to achieve these goals. Through a strategy of relational benefits, culinary services industry in the city of Makassar to provide benefits on the relationship between food and the customer service industry. This research was conducted by the city of Makassar culinary services industry by respondents as many as 153 people. The results showed that confidence benefits and social benefits and significant positive effect on customer satisfaction and loyalty in culinary services in the city of Makassar. Special treatment benefits no significant effect on customer satisfaction and loyalty in the industry culinary services in the city of Makassar Furthermore, customer satisfaction and significant positive effect on the Customer Loyalty culinary Services Industry in the city of Makassar.