IJSRP, Volume 5, Issue 12, December 2015 Edition [ISSN 2250-3153]
With the rapid growth of Information and Communication Technology, a growing number of businesses in Nigeria are now applying e – commerce to their business in response to customers demand for new innovations. The need to meet the demand of the growing customers has lead most businesses in the country adopting e – commerce which has significantly impacted positively on the Nigerian economy. E-Commerce has experienced significant development in the country as a result of increased availability of broadband access and low-priced data bundles offered by mobile operators in the country. The coming of new technologies has further decrease the widening gap between the retailer and the customer and in few years to come e-shopping will eventually take the place of the traditional shopping. With an estimated population of about one hundred and seventy million, Nigeria is about to become the biggest market for e-commerce in the African continent. This paper explores the impact of Information Technology and its application in the rapid growth of e-commerce in the country. It also discusses the impact and consequences of marketing goods and services online.