IJSRP, Volume 3, Issue 12, December 2013 Edition [ISSN 2250-3153]
Sirinya Sunthorncheewin, Supeecha Panichpathom, Atcharawan Ngarmyarn, Niti Ratanaprichavej
Real estate developments in Thailand, particularly housing, contribute to economic and national development. Almost all housing in Thailand is provided by the private sector. However, due to high competition and also negative factors affecting housing market such as economic downturn, political instability, high interest rate, etc., developers have to increase their competitive potential to survive in this market.