International Journal of Scientific and Research Publications

Home
About Us
Editorial Board

Online Publication

Review Process
Publication Ethics

Call For Papers

Call for Research Paper

Authors

Online Submission
Paper Submission Guidelines
Online Publication Charge
Print Publication Charge
How to publish research paper
Publication Certificate
Research Catalogue
Resources
FAQs

Reviewer

Join Reviewer Panel
Reviewer Guidelines

IJSRP Publications

E-Journal
Print Journal

Downloads

IJSRP Paper Format
Instructions

Contact Us

Feedback Form
Contact Us
Site Map

IJSRP, Volume 10, Issue 12, December 2020 Edition [ISSN 2250-3153]



      Kovintharajah Thanushan, F. B .Kennedy

Abstract: The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in X Company and Y Company in Batticaloa city branch. The study uses five dimension of brand equity, which include perceived quality, perceived value of cost, brand identification, trust and lifestyle congruence. Questionnaire has been used to collect the data from the customers in using X Company and Y Company in Batticaloa city branch. The data has been collected from 267 respondents and analyzed through SPSS.

[Reference this Paper]   [BACK]

Ooops! It appears you don't have a PDF plugin for this barrPostingser. you can click here to download the PDF file.

Reference this Research Paper (copy & paste below code):

Kovintharajah Thanushan, F. B .Kennedy (2020); Brand Equity And Brand Loyalty: The Mediating Effect Of Customer Satisfaction; International Journal of Scientific and Research Publications (IJSRP) 10(12) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.12.2020.p10850

IJSRP PUBLICATIONS

Home

About Us
Editorial Board
Call for Paper

Call for Research Paper
Paper Status
IJSRP Paper Format
Join Us

Download e-journal
Join Forum
Invite Friends
Subscribe
Get Social with Us!



Copyright © 2011-2021, IJSRP Inc., All rights reserved.