Abstract: There has been a continuous open deliberation about whether the exercises of brands and organizations in online networking space has a quantifiable rate of return. A few analysts accept that social media platforms give a one of a kind chance for brands to cultivate their associations with clients, while others accept the opposite. Some see it as a rising medium for generating brand mindfulness and reliability though other contend that there is no successful rate of return from such activities. This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”