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IJSRP, Volume 8, Issue 5, May 2018 Edition [ISSN 2250-3153]



      Hanaa El Bayed Sakalli

Abstract: The aim of this article is to highlight the role of online purchase orientations and expected benefits of online purchasing in explaining the online purchase intention by taking into account a pivotal factor of the consumers behavior, which is the perceived risk.

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Hanaa El Bayed Sakalli (2018); Online purchase intention: Purchase orientations and expected benefits; International Journal of Scientific and Research Publications (IJSRP) 8(5) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.8.5.2018.p7714

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