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IJSRP, Volume 7, Issue 5, May 2017 Edition [ISSN 2250-3153]



      ZOEBUR RAHMAN, KAMAL HOSSAIN and MOTTAKIN HOSSAIN

Abstract: The effect of this research will help marketers of shoes giant of Bangladesh such as BATA, APEX, BAY FOOTWEAR and LEATHEREX FOOTWEAR to identify varieties useful promotional tools that will greatly influence the purchasing behavior of customers and also demonstrate how marketing solutions are being performed by shoe giants like Adidas and Nike. This fact-finding paper will demonstrate correlation between promotional strategy and purchasing behavior of consumers which will help the companies to create vital business plan and value their advertisement to increase productivity and strengthen their operational platform to create competitive advantage in the market and eventually acquire more percentage in profits through maximization of sales. Subsequent information regarding the study has been accumulated from various shoe stores in Dhaka. The research pragmatism will also identify different problems with the marketing, manufacturing and retailing strategy of the shoe companies and show evidence of what their competitors are executing better than them in the market for the benefits of these probed companies so that they become more organized and come closer to their potential customers by understanding their attitudes towards buying a product.

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ZOEBUR RAHMAN, KAMAL HOSSAIN and MOTTAKIN HOSSAIN (2017); Critical Analysis on the Impact of Promotional Strategies on Consumer Purchasing Behavior: A Study on the Footwear Industry of Bangladesh; Int J Sci Res Publ 7(5) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0517.php?rp=P656366

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