R. Saman Rajapaksha, A. G. Amali Uthpala Nandasiri
The existence of a particular good service, organization or person depends on the facts such as generate the interest appreciation, good-will, trust and public image. All communicative programs which persuade to build up such a mentality on its stakeholders are technically called Public Relations. The modern concept of public relations has been developed through the analysis and perspectives of westerns scholars; e.g. Ivy Lee and Edward Bernays. But the scholarship of the public relations on eastern perspective is not given much attention.
R. Saman Rajapaksha, A. G. Amali Uthpala Nandasiri (2021); The Buddhist Philosophical Perspective of the Concept of Public Relations; International Journal of Scientific and Research Publications (IJSRP)
11(3) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.11.03.2021.p11105