International Journal of Scientific and Research Publications

IJSRP, Volume 11, Issue 3, March 2021 Edition [ISSN 2250-3153]


The Buddhist Philosophical Perspective of the Concept of Public Relations
      R. Saman Rajapaksha, A. G. Amali Uthpala Nandasiri
Abstract: The existence of a particular good service, organization or person depends on the facts such as generate the interest appreciation, good-will, trust and public image. All communicative programs which persuade to build up such a mentality on its stakeholders are technically called Public Relations. The modern concept of public relations has been developed through the analysis and perspectives of westerns scholars; e.g. Ivy Lee and Edward Bernays. But the scholarship of the public relations on eastern perspective is not given much attention.

Reference this Research Paper (copy & paste below code):

R. Saman Rajapaksha, A. G. Amali Uthpala Nandasiri (2021); The Buddhist Philosophical Perspective of the Concept of Public Relations; International Journal of Scientific and Research Publications (IJSRP) 11(3) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.11.03.2021.p11105
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