Corporate Social Responsibility (CSR) has become a vital concept in business environment due to the idea that the CSR benefits an organization to improve their performance in terms of the goodwill, social image and the customer base. Therefore most of the organizations attempt to practice CSR strategies for the success of the business. With the growing acceptance of the concept of CSR there is increasing trend that the organizations are spending huge cost on CSR practices.
A.G.N.K.Fernando (2019); The Influence of Corporate Social Responsibility on Consumer Volume With Special Reference to the Banking Industry in Sri Lanka; International Journal of Scientific and Research Publications (IJSRP)
9(1) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.01.2019.p8519