Abstract: Consumers’ attitudes towards purchasing either foreign or local products have been a matter of debate. Therefore the objective of this study was to investigate the determinants of consumers’ attitudes on imported products in Tanzania by exploring factors which attract Tanzanian consumers to purchase imported products. This study employed cross sectional design. Data were collected in Dodoma Municipal in which self-administered questionnaires were used to collect the required information. The study randomly sampled 200 respondents who included 92 business men/women, 60 students and 48 servants. The data obtained were analyzed using MS – Excel computer software.