Abstract: Pontianak city has a river area that can be developed as a tourist area. The banks of the Kapuas river have a strong socio-cultural potential to be lifted as tourism. Many activities that can be done by the community on the banks of the Kapuas river, such as: boating, playing cano, fishing, boating tours, carbide cannon festival, Bakcang and Peh Cun festivals, and social activities of residents and other visitors.