The study of Kashmiri Language and its culture has remained the topic of research and interest for a very long time. It has been extensively studied by the foreign writers, authors, scholars, and has equally remained an interest of national and local intelligentsia. Although a lot of research has been carried out on different aspects of Kashmiri culture, from linguistic points of view but how to save this language, has been neglected so far. It was in this back drop, that the idea to carry out the present study was conceived. The objective of the present study is to analyze the impact of other languages like Sanskrit, Persian, Urdu and English on Kashmiri language. An attempt is made to throw light on different dimensions of cultural lexicon of Kashmiri Language and study the changes which it has undergone in the past. These influences came through the contact and borrowing. This paper also highlights the role of media, both electronic and print media in saving this native language. In this study some constructive remedial measures are provided to save Kashmiri language.