Abstract: The goal of this study is to explore the influence of CRM on MP in the banking industry by utilising case studies from Wogagen Bank, Dashen Bank, and the Commercial Bank of Ethiopia. A theoretical framework was used as a guideline to examine the impact of CRM on MP. A quantitative research strategy was used. In addition, a descriptive research design and a cross-sectional survey were used for this study. A questionnaire based on previous research and the relevant literature was filled out by 120 employees of Mekelle selected commercial banks. Correlation analysis looked at the relationship between CRM and MP, while multiple regression analysis looked at CRM influence on MP. All the independent variables have a positive and meaningful relationship with MP in selected commercial banks, according to the findings. Furthermore, the study investigates whether CRM has a positive and significant impact on MP. Moreover, it was discovered that in Wogagen and the Commercial Bank of Ethiopia (CBE), the customer knowledge management underpinning has the greatest influence on MP, while in Dashen Bank, the key customer focus underpinning of CRM has the greatest influence on MP. As a result, to achieve MP, the selected banks must utilise CRM as a vital instrument for establishing a competitive edge and building long-term and lucrative connections with their customers in a timely and consistent manner.