International Journal of Scientific and Research Publications

IJSRP, Volume 5, Issue 2, February 2015 Edition [ISSN 2250-3153]


Marketing films through Social Realities: Shyam Benegal’s ‘Welcome to Sajjanpur’- A Case Study
      Ms. Suparna Naresh and Dr.Jagadeesh Prakash
Abstract: The success of a film in recent years has been largely dependent on the marketing of the film. Since cinema has always had a profound influence on the lives of people, being a larger than life media, film makers go the extra mile to woo the audience. Be it sci-fi, love stories, action dramas or family sagas, the marketing of the package is very important. Keeping this in mind, over the years the ways of presenting themes in films have been varied and innovative. Social realities have been presented by film makers often in a serious tone creating a niche audience for the same, distancing such films from a mass audience. In recent times film makers have tried to portray social realities differently. In a first of its kind, Shyam Benegal has attempted to portray social realities through the tool of humour and satire. The present paper will attempt to study this practice of using social realities as a marketing tool by film makers, with special emphasis to Shyam Benegal’s ‘Welcome to Sajjanpur’.

Reference this Research Paper (copy & paste below code):

Ms. Suparna Naresh and Dr.Jagadeesh Prakash (2018); Marketing films through Social Realities: Shyam Benegal’s ‘Welcome to Sajjanpur’- A Case Study; Int J Sci Res Publ 5(2) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0215.php?rp=P383633
©️ Copyright 2011-2021 IJSRP - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.