As per the latest research there are 100 million Instagram users in India. Instagram plays a prominent role in influencing people in any aspect. This study focuses on examining the effect of Instagram food bloggers who promote healthy eating lifestyle on the users of Instagram. It examined various aspects of food blogging and its impact on the audience to move towards healthier lifestyle. The paper covers the tactics used by healthy food bloggers to influence people towards healthy eating lifestyle. To analyze the effect and its impact both the aspects were taken, of bloggers as well as followers followed by interview and survey respectively.
Rashi Shah, Kritanshi Mishra (2021); The emergence and influence of food bloggers in India: The Instagram way of networking; International Journal of Scientific and Research Publications (IJSRP)
11(1) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.11.01.2021.p10974