Dineesha Liyanage

Abstract: This study examines the discourse analysis of advertisements and the nature of its impact on consumer engagement. Nowadays it is not wrong to identify advertising as a huge flow of information that happens endlessly. Support for marketing is the main purpose of an advertisements, but current advertisements support this purpose with themes of fantastic story concepts. By studying most of the advertisements, you can identify the various design effects that they contain.

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Dineesha Liyanage (2020); The Impact of the Advertising Discourse on Consumer Persuasion; International Journal of Scientific and Research Publications (IJSRP) 10(12) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.12.2020.p10885