The purpose of the study was to investigate the role of customer satisfaction on brand image towards the commercial at Butwal Sub- Metropolitan city. The result of ANOVA and regression indicate the strong relationship between brand image and customer satisfaction. The survey was carried out using 305 respondents. This results also indicate that brand image of the commercial banks is highly concerned with the satisfaction level towards their customers.
Subhadra Sharma (2019); The Role of Brand Image in Customer Satisfaction towards Commercial Bank of Butwal Sub-Metropolitan City; International Journal of Scientific and Research Publications (IJSRP)
9(12) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.12.2019.p9625