International Journal of Scientific and Research Publications

IJSRP, Volume 5, Issue 12, December 2015 Edition [ISSN 2250-3153]


Consumer Shopping Behavior in Relation to Factors Influencing Impulse Buying: A Case of Superstores in Karachi, Pakistan
      Maha Jamal, Samreen Lodhi
Abstract: The significance of understanding impulse purchasing in retail stores was first acknowledged in the marketing literature over fifty years ago. Impulse purchase illustrates any purchase, which a consumer makes throughout it was not planned. This study aimed at highlighting the impact of external and internal factors that influence consumer impulse buying behaviour at super stores in Karachi. This paper contains two variables, i.e. Dependent variable “Consumer impulse buying behaviour” and Independent variables namely external factors (Visual merchandising, Shopping environment and Promotional activities), internal factors (Gender, Credit card and Hedonic motivation).

Reference this Research Paper (copy & paste below code):

Maha Jamal, Samreen Lodhi (2018); Consumer Shopping Behavior in Relation to Factors Influencing Impulse Buying: A Case of Superstores in Karachi, Pakistan; Int J Sci Res Publ 5(12) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1215.php?rp=P484866
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