Abstract: This study focuses on identifying the factors that influence the adoption of the internet of things that create value for stakeholders. The key factors identified as visibility, security, organization and data management. A survey of various industry participants in America, Asia Pacific/Australia, Europe and Middle East/Africa was performed to check the influence of the above factors in value creation and adoption of the internet of things. ADANCO 2.0 software (PLS-SEM) tool was used to analyse the surveyed data and to construct a structural equation model. The results of the study show that visibility, security, organization and data management create value for stakeholders in the form of business intelligence, integrity and trust, fair and equitable sharing of benefits among negotiating protocols and enhancement of productivity. Study influences the adoption of the internet of things from the point of value creation. This will enhance the competitive edge of businesses and will help in retaining existing customers and in the creation of new customers. As more enterprises adopt the internet of things, there is a scope for research on user experience of the internet of things.