Abstract: Advertising is very necessary for a product because this is the way of creating awareness about the product to its customers. Companies usually do unethical advertisements. Unethical advertisements are the advertisements which show false claims, misleading and deceptive practices to manipulate the consumers to buy the unnecessary products. The research shows the impact of unethical advertisements on women buying behavior in Pakistan. . The study finds factors regarding unethical advertisements with the sample size of 100 in Pakistan but questionnaires were filled by 150 respondents for the sake of research credibility by using Regression method. The findings show strong relationship between dependent variables and independent variables. The future implications of the research for those who are willing to do research on unethical advertisements and women buying behavior impacted by unethical advertisements that they can take more other variables for further research which support the study and if possible so they can invest more time on research for the goodwill of the research paper.