Abstract: In order to keep up with the competition and changing consumer needs and wants in the competitive business environment, commercial banks are forced to adopt effective Integrated Marketing Communication strategies to promote their products/services beyond boarders thus creating awareness hence growth of their marketing share. ICM strategies enable Commercial Banks to attract and retain customers thus increased return on investments. The emergence of integrated marketing communications (IMC) has become one of the most significant examples of development in the marketing discipline. It has influenced thinking and acting among companies but also authorities, state owned companies and political parties, all facing the realities of competition in an open economy. This study addressed the following research questions; what was the influences of advertising, sales promotion, public relations, personal selling and direct marketing on the sales performance of Commercial Banks in Kenya? In methodology, the study adopted a descriptive survey.