Abstract: Public relation is very relevant in organizations today since it has become the most powerful tool to express the image of an organization to the public. Public relations are often key strategic enablers in today’s highly competitive business environment. Well-articulated Public relations strategies will always provide a good working strategy aimed at improving the company’s image to the public. Public relations strategy is seen to be the outcome of a strategic thinking process by senior management mainly to improve on strategic management in order to have a better company’s image communicated to the public. Strategic Public relations provide the top level management with vast means of communication to the public in order to be in touch with its clients.