Abstract: Purpose of this paper is to document the finding on content marketing initiatives were taken to promote the concept by well-establish content marketers via the Internet. Of that purpose, twelve months period were continuously read and engaged with contents providers and also discussed with content readers who engage with informative and knowledge savvy contents. As a result, the methodology of the research was basically literature review. But due to very limited published literature of the subject because of the concept is very new to the Internet marketing arena the study was carried case study manner but not really a comprehensive case study.