Abstract: The project report is a study on “A STUDY ON MARKET POTENTIAL IN MANGALAM NEWSPAER WITH SPECIAL REFERENCE TO KOTTAYAM DISTRICT, KERALA” Mangalam publications are one of the leading publishing institutions in India. Various studies have been conducted to find out the factor, which determine current market situation Mangalam can be increased only by introducing more and more attractive features and improve the paper quality. The sample size used in this study is 100. The sampling technique used in this study is convenient sampling. In case of data collection, the primary and secondary data were used. Questionnaire is used for collecting primary data. Secondary data were collected from past records and other library reference available with the area of study. The simple percentage analysis is used for this study.