Abstract: A common hypothesis is that Monitoring & Evaluation is positively associated with project performance. Whereas the number of empirical studies conducted on this topic is remarkable, there is still no agreement on the most influencing Monitoring and Evaluation strategies on the performance of dairy primary cooperative societies (DPCS). In order to further advance knowledge in this field, an empirical study was conducted on M & E strategies influencing performance of Dairy Primary Cooperative Societies in Murang’a County, Kenya. This paper is an extract of the empirical study with a specific focus of M & E planning strategy and performance. A mixed method approach under the pragmatism paradigm was used making use of both cross-sectional and case study designs.