Abstract: This study in the wake of irregular installation of billboards in the city of Makassar is caused due to the absence of regulation or regulations on spatial planning billboards in the city of Makassar, resulting in the installation of billboards in arbitrary locations / places anywhere can be mounted billboard, by him Makassar City Government really needs to make a policy that is the regulation of billboard space arrangement so as not to spoil the aesthetics and beauty of the city of Makassar. Assuming the theory of George C. Edward III. This study aims to explain and describe the location of the billboard space arrangement in order to become a leading Makassar city of the world and not “rangtassa”, hence the need for the installation of billboards is not on indiscriminate place / location.