Abstract: Tourism has significant contribution in sustainable development, economic upliftment and social benefits, if planned methodically. Since the last decade it has become a major thrust area in India to address the aforesaid issues, to utilize its wide variety of destination resources and also to optimize the level of financial involvement for developing tourist infrastructure in a constraint economic domain. This article formulates a simple methodology to quantify tourism potential for a region where detail data is not readily available. ‘Weighted Sum Method’, a popular multi-criteria decision making tool, has been adopted in this study. The method selects social and physical attributes and quantifies them through ranking and scaling techniques. A concept of clusterization has been adopted for optimization of tourist infrastructure costs. The methodology has been applied to Murshidabad district of West Bengal state, India. The district is predominantly characterized by remarkable heritage precincts. The tourism potential has been quantified based on individual spots and clusters. Major limitations of the study have been discussed and relevant avenues for future research have been mentioned.