Abstract: The purpose of this research is to analyze the effects of perceived quality, perceived price and need for uniqueness on consumer’s purchase intention through online store of children import bag. This research used Multiple Linier Regression using SPSS Version 25 to calculate data. Data was obtained from filling the online questionnaires to a hundred respondents. The results of this research indicate that perceived quality, perceived price and need for uniqueness have a positive and significant effect on consumer’s purchase intention. As a suggestion, online seller especially in import product should searchs the products that give unique value, different from common product but still have a good quality.