Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. Accordingly this study aimed to know why the female consumers in Bangladesh purchase gold ornaments or what factors influence their purchase, how often they purchase and from where they purchase.
Kajol Karmoker, Md. Enamul Haque (2018); Female Consumer Behavior towards Jewellery Products in Bangladesh: Evidence from Khulna City; International Journal of Scientific and Research Publications (IJSRP)
8(8) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.8.8.2018.p8090