In this paper, both secondary and primary data is used for analysis of the performance of Indian Insurance Companies using the AHP technique. In order to solve the complex decision of choosing the insurance company, five criteria were taken into consideration and their pairwise comparison to calculate the AHP Scores of 15 such companies which are ruling the market currently. We could find out the significant positive relationship between the parameters and their composite scores depicting that these five criteria (premium, benefits, product diversity, customer service, distribution network) are mainly considered before the buying decision is made. However, the most stronger criterion among these was the premium and the associated benefits of the various insurance policies.
Sheikh Shahnawaz (2018); Performance Analysis of Indian Life Insurance Companies using the Analytic Hierarchy Process; International Journal of Scientific and Research Publications (IJSRP)
8(8) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.8.8.2018.p8032