IJSRP, Volume 6, Issue 8, August 2016 Edition [ISSN 2250-3153]
Mustari, Abd. Rahman Kadir, Muhammad Asdar, Indrianty Sudirman
Abstract:
This study aimed to analyze and assess (1) the impact of marketing communications on consumer attitudes, (2) the impact of marketing communication to the consumer decision, (3) the impact of brand equity on consumer attitude, (4) the effect of brand equity to the consumer decision, (5) the effect of brand awareness on consumer attitude, (6) the effect of brand awareness on consumer decisions, (7) the impact of consumer attitudes towards consumer decision, (8) the impact of marketing communication, brand equity, brand awareness on consumer attitudes and consumer decisions.
Mustari, Abd. Rahman Kadir, Muhammad Asdar, Indrianty Sudirman (2018); Effect Of Marketing Communications, Brand Equity, Brand Awareness Attitudes And Decision Of Customers PT. Mortgage In South Sulawesi;
Int J Sci Res Publ 6(8) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0816.php?rp=P565741
