Abstract: Semarang City is well known as one of coastal city which has some historical values. One of the areas that has so many historical value is so called “Kampung Melayu Darat”. Formerly, “Kampung Melayu Darat” was the oldest “Kampung” in Semarang City. But the current condition is now very poor. The “kampung” is suffered by flood which caused some damages to the existing heritage housings and buildings. Considering to that matter and the important history of “Kampung Melayu Darat” especially for Semarang City, researcher wants to study about how to create suitable concept and strategy of conserving “Kampung Melayu Darat” as one of traditional “kampung” in Semarang. By using descriptive method, researcher wants to describe the potentials and problems existed in the kampoong and try to analyze the proper conservation concept and strategy for increasing the value of “Kampung Melayu Darat”.