Abstract: Tourism today is one of the most dynamic and most complex socio-economic modern age phenomena. In a short time it has grown into an industry that makes an important share in trade balance of many countries, creates numerous jobs and provides innumerable opportunities for economic growth and development of each country. Business trends in the modern tourist market are characterized by two trends, namely globalization and intensive development of information and communication technologies. Information has become available worldwide, competition is global and unmerciful, competitive advantage is short-term, and guests are sophisticated, demanding and less loyal.