The main intention of this study is to analyze the effect of service quality on customer satisfaction, in four branches establish under CBE Bale Robe Town. In order to achieve this goal, the SERVPERF model was used to design and categorize standardized questionnaire under five dimensions. The sample consists of 392 respondents’ selected based on stratified random sampling procedure.
Kasim Kelil (2018); The Impact of Service Quality on Customer Satisfaction: The Case of Commercial Bank of Ethiopia in Bale Robe Town; International Journal of Scientific and Research Publications (IJSRP)
8(6) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.8.6.2018.p7872