The purpose of the study is to know the attitude of consumers towards online shopping of Smartphone in recent period. This study aimed at highlighting the behavior of consumers in Kochi city, Kerala. Consumers are very much interested and aware about the online stores as they can visit web stores from the comfort of their homes. Online stores allow the customer to go through various reviews about the product before actually heading for purchases. These online websites also have daily deals for the customers looking for discounts and store offerings.
Lovely Joseph Pullokaran (2018); A Study on Consumers attitude towards online shopping of Smartphone: with Special Reference to Kochi city, Kerala; International Journal of Scientific and Research Publications (IJSRP)
8(5) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.8.5.2018.p7742