In fact, with the big data spread and continuous increase analytical systems get more important role and necessity in organizations. Thus, Predictive analytics in general are used to detect the relationships and patterns in data in order to predict the future by analyzing the past and taking better preventive decisions.But, their purpose of use is varied from an industry to another. This paper, describes the purpose of predictive analytics use in many industries and how the predictive analytics have been used as a solution to solve many problems in different industries.
FATIMETOU ZAHRA MOHAMED MAHMOUD (2017); THE APPLICATION OF PREDICTIVE ANALYTICS:BENEFITS, CHALLENGES AND HOW IT CAN BE IMPROVED;
Int J Sci Res Publ 7(5) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0517.php?rp=P656429