Abstract: The existence of ecotourism around the farming land as the promising alternative source of income for the farmers, on the other hand can distract the interest and the attention for the main use of it. Farming management, can be the source of income as well as the life cantilever and can give advantage for the continuance the life of living creature on the earth including the balance of ecosystem. The aim of the study is to know the farmer’s preference toward the farming land by developing the dolphin’s nature ecotourism around it. The finding of the research shows that the farmers’ preference to manage the farming land was influenced by various factors such as ethnic/socio-culture, modal availability, education, farming product, cultivated commodity price and time trends. The farmer who mostly involved in the ecotourism, though have the domination of large farming land, were not maximal in managing the land because their focus was distracted as they prioritize managing the ecotourism. While, by managing it well, the result of the B/C ratio and NPV analysis shows that clove, cacao and banana in the Kiluan Bay social forestry area give benefit financially.