International Journal of Scientific and Research Publications

About Us
Editorial Board

Online Publication

Review Process
Publication Ethics

Call For Papers

Call for Research Paper


Online Submission
Paper Submission Guidelines
Online Publication Charge
Print Publication Charge
How to publish research paper
Publication Certificate
Research Catalogue


Join Reviewer Panel
Reviewer Guidelines

IJSRP Publications

Print Journal


IJSRP Paper Format

Contact Us

Feedback Form
Contact Us
Site Map

IJSRP, Volume 7, Issue 4, April 2017 Edition [ISSN 2250-3153]

      Moneme, Chigozie Patrick, Nzewi, Hope Ngozi , Mgbemena, Ijeamaka Charity

Abstract: In today’s dynamic business environment, pharmaceutical firms are focusing their strategies on product development. For a product to secure market acceptance it must meet customers’ needs. Competitive intelligence (CI) equips organisations with the necessary information and knowledge needed for product development. With new and unique insights gained from CI, organisations are able to develop new or improve existing products that add value to customers.This study therefore, examined the influence of Competitive intelligence on Product Development of Selected Pharmaceutical Firms in Anambra State. To achieve this objective, a model was specified and competitive intelligence diffused into sub variables of Competitive risks, Core assumptions, Competitor threats, Marketplace opportunities, and Key Vulnerabilities.

[Reference this Paper]   [BACK]

Ooops! It appears you don't have a PDF plugin for this barrPostingser. you can click here to download the PDF file.

Reference this Research Paper (copy & paste below code):

Moneme, Chigozie Patrick, Nzewi, Hope Ngozi , Mgbemena, Ijeamaka Charity (2017); COMPETITIVE INTELLIGENCE AND PRODUCT DEVELOPMENT IN SELECTED PHARMACEUTICAL FIRMS IN ANAMBRA STATE OF NIGERIA; Int J Sci Res Publ 7(4) (ISSN: 2250-3153).



About Us
Editorial Board
Call for Paper

Call for Research Paper
Paper Status
IJSRP Paper Format
Join Us

Download e-journal
Join Forum
Invite Friends
Get Social with Us!

Copyright © 2011-2021, IJSRP Inc., All rights reserved.