Abstract: In Kenya ecotourism is seen as having the potential of driving the economy for locally directed developments based on utilization of the ecosystem and cultural resources. The study explores how nature based eco-tourism products can leverage the fight against HIV/AIDS in Usigu Division. This study sought to establish nature based ecotourism products in Usigu Division that can be explored to leverage prevalence of the pandemic. This study was anchored on Product Branding Theory and conducted through a descriptive research design. Research population consisted of beach assembly members.