Shopping has become more social event in India in recent years, especially among the nuclear families living in tier II and small cities. Frequent shopping creates opportunities for the young children or kids in the families to see, touch and buy various products, which in turn make them very sensible and matured consumers. Children try to influence the elders in the family and parent by drawing rational justification to their decisions.
J.Jasmine Cecilia, Dr.K.Prince Paul Antony (2019); Reasons for the growing pester Power among children in a family setup; International Journal of Scientific and Research Publications (IJSRP)
9(3) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.03.2019.p8772