Abstract: In 2016, the number of Internet users in Indonesia was 132.7 million users or about 51.5% of the total Indonesian population, and around 63.1 million internet usage came from smartphone users. Cities in Indonesia are experiencing many positive changes and Indonesia is implementing Smart City. Bandung is one of the Smart City. One of innovative application of Bandung Smart City is made an application to help business actors in Bandung city to facilitate in doing business licensing by using an application called GAMPIL. GAMPIL Application user has user experience and user satisfaction with the average value of moderate category in the continuum line of research. User experience towards user satisfaction of GAMPIL Application users have a positive and significant relationship with a value of 99,2% and the remaining 0,8% are influenced by other variables.