Yaya Abdul Malik, Budhi Hascaryo Iskandar, Kirbrandoko
With the increasing mobility of people and goods, the time will come when they demand transportation services with higher level of safety, security, speed, smoothness and comfort. If a transportation company or a certain form of transportation always provides services with quality that satisfies the users, the consumers will become loyal customers. Good quality of the services will increase a company's image in the customers' eyes. Ferry ports are vital when it comes to distribution of goods or people from one place to another. Because ferry ports are places where people shift, port areas are strategic places to extend businesses. Economic development needs transportation services that are adequate and sufficient. Without transportation as the supporting tools, we cannot expect good results in terms of the economic development of a nation. A strategy is a activity plan to reach the goals. A strategy as an activity that is incremental and, in the implementation, refers to the customers' expectations in the future. A strategy is a vital tool in terms of creating competitive strengths. A strategy is a plan that is designed to reach targets and goals. Planning is an organization's anticipation, what needs to be done in order to reach the goals. The purposes of this research are (1) To identify the segmentation of the passengers of Merak Ferry Port, (2) To analyze the passengers' level of satisfaction regarding the various services business of Merak Ferry Port and (3) To analyze and formulate the proper various services business strategy to be implemented. The research method that is used is descriptive tabulation which is a statistic analysis process that includes attempts to investigate and reveal information that is relevant that the data contains. Analysis Cluster is used to reduce the data in the research into clusters. The purpose is to show the differences among the clusters created and unite the similarities based on the data achieved.