Abstract: Gastronomy tourism is one of the emerging concepts in the tourism arena and it is an area which has been rarely researched. Gastronomy tourism has been evolved through local food and beverages and major component of the tourist’s budget is allocated for food and beverages when travelling. Since there are many unaddressed opportunities which are associated with gastronomy which can be utilized to enhance the country’s or region’s economic development, it is necessary to identify the sub components which are associated with gastronomy tourism, how it is associated with destination branding and the challenges associated with gastronomy.