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IJSRP, Volume 9, Issue 2, February 2019 Edition [ISSN 2250-3153]



      Darrell Tan

Abstract: The purpose of the research is to identify key factors on how shoppers make decisions in purchasing at a retail store. Many retail companies practice on training all staff to explain everything about the product and offering a discount, which allows shoppers in making a purchase at their store. The hypothesis for retail staff is as long as the service provided by the retail staff is sufficient, the customer will start to make a purchase. A survey was done on shopper’s behavior in Asia. Results show that some customer requires attention from retail staff to make the decision while others solely depending on their judgment. 2 factors were taken into the study, clarity of product in mind and trust in making the decision. Training retail staff can be customized accordingly for more transaction to be closed.

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Darrell Tan (2019); Observation and identification of how consumers make the decision in purchasing at a retail store; International Journal of Scientific and Research Publications (IJSRP) 9(2) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.02.2019.p8636

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