The purpose of the research is to identify key factors on how shoppers make decisions in purchasing at a retail store. Many retail companies practice on training all staff to explain everything about the product and offering a discount, which allows shoppers in making a purchase at their store. The hypothesis for retail staff is as long as the service provided by the retail staff is sufficient, the customer will start to make a purchase. A survey was done on shopper’s behavior in Asia. Results show that some customer requires attention from retail staff to make the decision while others solely depending on their judgment. 2 factors were taken into the study, clarity of product in mind and trust in making the decision. Training retail staff can be customized accordingly for more transaction to be closed.
Darrell Tan (2019); Observation and identification of how consumers make the decision in purchasing at a retail store; International Journal of Scientific and Research Publications (IJSRP)
9(2) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.02.2019.p8636